Medical SEO for more appointments
SEO
4Quick Read
Medical SEO (Healthcare SEO or Medical SEO) is the method of optimizing a website and its content to appear on the first pages in search engine results when someone is searching for a doctor or a clinic. Tell us your medical specialty, and we will provide a specific timeline to get you to the #1 spot on Google (always taking into account your competition).
Does the law allow advertising for Doctors?
No, the law in Greece prohibits advertisements (google ads and meta ads) for doctors as individuals as well as Primary Health Care (PHC) providers, which operate after obtaining an operation certificate from the Medical Association.
Advertising is permitted for doctors whose specialty is aesthetic and is not subject to ethical rules, e.g., Liposuction.
And this is where SEO (search engine optimization) and Local SEO come in, which are NOT considered advertising and are the greatest revenue channels in Medical online Marketing.
The law allows a Doctor to maintain a website and write articles, but not engage in google ads or Facebook/Instagram ads.
How does Google protect Readers?
Over the years, with numerous updates, Google rewards useful and unique content. Specifically, regarding sites focused on Health and Finance (Y-M-Y-L - Your Money Your Life), it has special guidelines (E-E-A-T) for greater Reader safety.
What does Medical SEO consist of?
Medical SEO consists of four major categories which are the pillars of optimizing a website for effective promotion on Google, Bing, Yahoo, and Yandex.
Technical Construction or Optimization of the Website (Technical SEO)
Proper Keyword Research and Targeting
Medical Copywriting (SEO copywriting)
Backlink Creation [which is best to avoid]
Of course, there's much more in the field of search engine optimization that you can read about on our site.
Why should I do SEO for my Practice?
For your Practice, SEO is crucial for the following reasons.
It is not considered advertising, and you are legal.
SEO ranks second after Email Marketing (which is prohibited for Doctors) in ROI (return on investment).
You pay a fixed amount for X period (depending on competition) and the results of SEO are permanent.
How quickly will I see results by investing in SEO?
The speed at which you'll see results from investing in SEO depends on the company managing your account. The "needle" of your Practice's appearances on Google Search Console should move upward from the first month.
Thereafter, during the first 3 months, depending on the quality of services provided by the respective company, you’ll either notice a significant increase in your site’s traffic or just a stable small rise. The next milestone is 6 months and finally, every 13 months, a major update occurs based on navboost.
The relation between how quickly you’ll see results, the number of clients you’ll attract, and what you’ll pay for it is outlined below in the question "What is the ROI in Medical SEO?".
Use Case of Medical SEO in Cosmolink
An example of a medical SEO use case in Cosmolink in just 4 months is as follows.
With a monetary return of 3x what the doctor below spent in just 4 months.
Medical SEO Use Case of Cosmolink with a substantial rise from 0 to 4 months
What to watch out for when investing in SEO?
You need to be wary of companies that use black hat SEO techniques which can harm your Practice and reputation. How do you check such IT companies?
Check if the content they create is duplicate content or crafted by AI (Google demotes sites with AI content sooner or later)
Do not trust the creation of links (links should be built with your consultation and are costly)
Finally, you need a good website with correct marketing funnels to retain (convert) the clients who visit you
If you don’t know how to verify the above, we can help you. Request an SEO Audit as well as guidance to show you how it’s done so you can implement it yourself.
What is Medical Local SEO?
Medical Local SEO is the way to make your Practice's profile on Google Maps appear first in the local 3-pack. Knowing that most searches are done from mobile and locally, Medical Local SEO is one of the most important "channels" to be found.
How will my Practice show first on Google Maps?
For your Practice to show first in the Google maps 3-pack, you must comply with all the optimization rules of Google my Business. Some of these include using keywords related to your field, targeted competitive analysis, more reviews, and a complete profile.
What are Directories in SEO?
Directories in Local SEO are websites where you "open" a profile with your address, website, phone number, and a brief description. It's a form of Local Citation in SEO and requires special attention as they can harm your presence.
The most well-known and safe Directories in Greece for your Practice are:
Yellow Pages
Vrisko.gr
How much does Medical SEO cost?
The cost of Medical SEO in Greek companies ranges from €300 to €1500 per month. The price of SEO depends on which sub-services you choose and the pricing policy of each company.
How much does Medical SEO cost at Cosmolink?
The cost of Medical SEO at Cosmolink is calculated based on your competition and how quickly you want to rank first and ranges from €300 to €1500 per month.
Cosmolink is the #1 company for website SEO for doctors in Greece, providing fast and reliable results.
Our content is 100% human-written.
Our methodology is unique and tested. So tested, that we guarantee your results 100% from the first month, or we refund your money.
What is the ROI in Medical SEO?
The ROI (return on investment) in Medical SEO ranges from 450% to 1500%. At Cosmolink, we have Practices with even higher percentages over 6 months.
This practically means that for every €1000 you spend over 6 months incrementally and for each subsequent month, you get back €15,000 if the ROI is 1500%.
What is Medical Copywriting?
Medical Copywriting is the writing of articles for a website on Medical topics. It is useful for all Medical Specialties as well as Hospitals or Clinics wishing to inform readers and appear on the first pages of Google.
They are written with specific techniques to meet Google's rules, inform correctly, and maintain medical ethics.
How much does Medical SEO Copywriting cost?
Medical SEO Copywriting in Greece costs from €100 to €500 per article. However, the price may decrease for a larger volume of articles.
Should I write Medical articles for my site myself?
Yes, of course, you can write Medical articles for your site yourself. But you should know that the same articles and on the same subject exist online from others as well. This practically means that your article will not appear on the 1st page.
That's where our expertise and Medical SEO comes in to make you stand out.
What is Medical Marketing?
Medical Marketing includes the actions permitted by law to promote a Doctor or PHC company (Clinic, Polyclinic). Its goal is to inform the public about the services offered, always with ethics and truth in mind.
And because with a quick search, every IT company writes what they want, Medical Marketing includes the following based on the regulations of the laws
Law 3418/2005, law 2251/1994, and Law 146/1914. You can read more about the legal aspects here for Medical advertising.
✅ Branding
✅ Website Development
✅ Off-line marketing (Flyers, Cards, Signs, etc., in Private Space)
✅ Search engine optimization (SEO) → Informed Article Writing
✅ Social Media (Only personal profiles and not with a marketing character)
✅ Reminder Emails (And not promotional emails)
What is prohibited in Medical Marketing?
In Medical marketing, the following digital marketing services are prohibited.
❌ Social Media with a "marketing character"
❌ Influencer Marketing
❌ PPC Advertising on Google as well as on LinkedIn, Facebook, Instagram, etc.
❌ Email Marketing
