What is a PBN (Private Blog Network) in SEO?

Of course, it may not get cut and you might see your website rise.
SEO includes this too, and when you put a period at the end of this sentence, the "debate" over the advantages of PBN begins.

Let's take a detailed look at everything regarding Private Blog Networks.

At Cosmolink we specialize in SEO (search engine optimization) and Backlinks, always using white hat techniques without leaving anything to chance. Earning Backlinks is tough, and that's why it's for a select few.

SEO Agencies abroad charge from 800€ to 2500€ for a single backlink, which says a lot.

Read the SEO Guide from Cosmolink.

PBN violates Google’s Rules

A PBN (private blog network) violates Google’s Rules, period.
You can read Google’s Guidelines on the subject if you're skeptical about us.

The attempt to manipulate Google is the sure path to the long-term failure of your online business, even if your trick succeeds. This applies in life too.

Besides, the value of backlinks from real sites is incomparable to the fake ones.
You might pay for 15 links to gain value, and yet one authentic link from an SEO expert can equalize the results, ultimately at a lower price. A similar principle applies to Website Design, Logo creation, and so forth.

To summarize, PBNs DO NOT offer real Value.
They may be used with the tactic "fake it till you make it," but Google’s vigilant eye is watching you.

And evidently, dear sly SEO expert, YOU ARE NOT smarter.

The only way to earn Backlinks for your site is through your value, creating unique and useful content like this one.

Risks of using PBN

To discover the risks of using PBN (Private Blog Network), you either need to experience them or read a lot, a lot.

Despite the risk, many use and promote them. Because if you don't experience it, how will you learn?
We've experienced both by experimenting with SEO.

Do PBNs help my site rank?

Yes, PBNs help your site rank but you're betting that Google won’t discover you.

In the best case scenario, you're betting on a huge drop in Traffic in the worst case scenario with a permanent ban from Google, and then try telling me and me telling you.

Even if you don't get banned or the site's traffic drops, you will have paid for something useless, betting that once you rise in Google, you will gain real customers.

Does Google recognize a PBN?

Yes, Google recognizes a PBN in the following ways:
- Same IP
- Link analysis tools
- From Google 😂 (yes, there is also manual detection)

SEO experts, of course, who build them know, so they try to cover their tracks, deceive by using Blogs with a high number of Inbound links, different IPs, and many others.

Nowadays with its A.I., Google gets better at recognizing backlink quality. SEO in 2025 is nothing like SEO from 5 years ago, let alone 10+.

The 3 most well-known public type "PBN" networks

The 3 most well-known public "PBN's" networks that are now called otherwise are Whitepress and marketin9, which are Polish and operate in Europe, and Linkhouse, which operates in America.

Of course, there are many others that rise and fall with different names, tactics, and maneuvers, either at a personal or public level.

📖 Here, I should add after extensive commentary on the subject, that the word: PBN (Private Blog Network) means Private (There is Signup/in) Network with Blogs, literally.

The same word, of course, is used differently, either to describe a specific technique for creating such a network (buying servers, expired domains, etc.), or as Personal Blog Network, or literally as a Network with Blogs. The purpose of all is the algorithm's deception.

The Right Way to Acquire Backlinks

The right way to earn a backlink is white hat, although this is still considered manipulative by Google, there are some windows. The main white hat technique for creating a backlink is simply to ask politely, just as a communication coach would advise you for Relationships.

Don’t make it complicated, focus on creating unique and substantial content today, and you will gain much more than a backlink.

There are also highly advanced techniques where you can earn many backlinks, all white hat, without needing to buy or deceive Google. If you want to learn how, send us a message.

How Do I Fix Links from PBN?

To fix links from PBN, you will need a tool like AHREF or SEMRUSH and the disavow tool from Google.

Scan your website to see which links have low organic Traffic. Another characteristic to identify them is that these links are placed incorrectly within the site that gives you the value (not always applicable).

Once you find the sites, use Google’s tool to remove them.
Know that when you remove them, you will see a drop in your Traffic, but don't be discouraged, it's normal. In a while, you'll recover even stronger.